SEO Marketing

I am going to school at a local business school for Marketing and Management. With this known I am soon to be getting a promotion to the Sales/Marketer for my hotel. I will working alone as with no team to help me.

Since I am a rookie by any means in this field I could use some advise. I have started a list of ideas to start doing research.

Here is some of the list:
-Online Advertising
-Define business goals
-Gather the demographic data based on my target market
-Know my local businesses
-Research companies that travel to this area
-Study local hotels and how they market and try to find different way to stand out from the competition

That is my list currently. What do you think? Would you add anything or delete some things?

Any and all information is welcomed. I thank you for taking the time to help me out.

You have some great ideas, one I think you should consider also is promotional products. I recently wrote an article on the benefits promotional products bring to companies and my findings were inspiring. Did you know that 84% of people are able to recall a company or organization from their promotional products and 62% end up doing business with that company after receiving an item. If you are interested in more information, read my article, it could help you think of some great ideas for your new position.